Tuesday 15 October 2013

About Indomie


Logo Indomie.gif
Indomie logo
Product type Instant noodle
Owner Indofood CBP Sukses Makmur
Country  Indonesia
 Malaysia
 Saudi Arabia
 Nigeria
 China
 Japan
 United States
Introduced 1972
Markets Worldwide
Previous owners Sanmaru Food Manufacturing Co. Ltd. (1972-1990s)
Website Indomie KSA
www.indomie.com
Indomie is a brand of instant noodle by Indofood CBP Sukses Makmur, the world's largest instant noodle manufacturer, located in Indonesia. It is distributed in Australia, Asia, Africa, New Zealand, the United States and European and Middle Eastern countries. Indofood is one of Indonesia's largest pre-packaged food companies, and was founded in 1982 by Sudono Salim. Outside its main manufacturing plants in Indonesia, Indomie is also produced in Nigeria since 1995 where it is a popular brand and have the largest instant noodles manufacturing plant in Africa.

Description

Indomie Mi Goreng
Indomie is a form of instant noodle spiced for the Indonesian palate. The most popular flavor is Indomie Mi Goreng, followed by Indomie Soto Mie, Indomie Ayam Bawang (Onion Chicken), Indomie Kari Ayam (Chicken Curry), Indomie Kaldu Ayam (Chicken) and Indomie Ayam Spesial (Special Chicken).

Naming & Slogan

Both Indomie and IndoMie can be used to describe the brand. Several advertisements in Indonesia shows a variety of customers ate Indomie, usually ended by the chorus "Indomie, Seleraku", "Majulah Indonesiaku" (Indonesia Independence Day only), and "Maafkan Lahir Batin" (Eid Mubarak only).

Varieties

Indomie comes in a variety of flavours, including:

Common variants

  • Mi Goreng Special
  • Mi Goreng Special Plus (with extra fried onion and chilli sauce)
  • Mi Goreng Pedas (Spicy)
  • Mi Goreng Rendang
  • Mi Goreng Sate
  • Mi Goreng Rasa Ayam (Chicken)
  • Mi Goreng BBQ Chicken
  • Mi Goreng Cabe Ijo (Green Chilli)
  • Rasa Ayam Bawang (Onion Chicken Flavour)
  • Rasa Ayam Spesial (Special Chicken Flavour)
  • Rasa Baso Sapi (Beef Meatball Flavour)
  • Rasa Kaldu Ayam (Chicken Flavour)
  • Rasa Kari Ayam (Chicken Curry Flavour)
  • Rasa Soto Mie (Soto Flavour)
  • Rasa Soto Spesial (Special Soto Flavour with Koya)

Crunchy variants

  • Mi Goreng Kriuuk Ayam
  • Mi Goreng Kriuuk Bawang
  • Mi Goreng Kriuuk Pedas

Indonesian traditional cuisine variants

Premium variants

  • Mi Keriting Goreng Spesial
  • Mi Keriting Goreng Rasa Ayam Cabe Rawit
  • Mi Keriting Goreng Rasa Kornet
  • Mi Keriting Rasa Ayam Panggang
  • Mi Keriting Rasa Laksa Spesial

Vegetarian variants

  • Mi Goreng Vegan (Vegetarian Fried Noodles)
  • Rasa Sup Sayuran Vegan (Vegetables Flavour)

Pop Mie

Main article: Pop Mie
Indomie also has a cup noodle variety, called Pop Mie, Indomie Cup in Egypt, Syria and Saudi Arabia or Handy Indomie in the Virgin Islands, in a variety flavours including:
  • Mi Goreng Spesial (Special)
  • Mi Goreng Pedas (Spicy)
  • Mi Goreng Rendang (Coming Soon)
  • Mi Goreng Sate (Coming Soon)
  • Rasa Ayam Spesial (Special Chicken Flavour)
  • Rasa Ayam Bawang (Onion Chicken Flavour)
  • Rasa Baso Spesial (Special Meatball Flavour)
  • Rasa Ayam (Chicken Flavour)
  • Rasa Baso (Meatball Flavour)
  • Rasa Soto Ayam (Chicken Soto Flavour)
  • Rasa Kari Ayam (Chicken Curry Flavour)
  • Mini Rasa Ayam Bawang (Onion Chicken Flavour)
  • Mini Rasa Baso Sapi (Meatball Flavour)
  • Mini Rasa Soto Mi (Soto Flavour)

Popularity

  • On September 9, 1970, Indomie was first announced to the market in Indonesia then launched two years later, in 1972.
  • In 1988 Indomie was introduced in Nigeria through import, and in 1995 open its first production factory in Nigeria under Dufil Prima Foods. It is the first instant noodles manufacturing plant in Nigeria and the largest in Africa. Indomie Instant Noodles has grown to become a household name across the country.[1][2]
  • In 2005, Indomie broke the Guinness Book of World Records category for “The Largest Packet of Instant Noodles”, creating a packet that was 3.4m x 2.355m x 0.47m, with a net weight of 664.938 kg, which is about 8,000 times the weight of a regular pack of instant noodles. It was made using the same ingredients as a regular pack of instant noodle and was certified fit for human consumption.[3]
  • On December 13, 2009, Roger Ebert, popular film critic from United States for Chicago Sun-Times, ranked Indomie in one of his "Twelve Gifts of Christmas" in position #1.[4]
  • On January 3, 2010, Indomie launched the new pack design from its company.
  • On October 7, 2010, In Taipei, The Taipei County Public Health Bureau announced that cosmetic preservatives were found in the Indonesian instant noodle “Indomie” and ordered all vendors to withdraw the product from the market.[5]
  • On October 11, Official Statement released by Indofood regarding the Taiwan Incident is The "The Company believes that the recent reports in the Taiwanese media arose in relation to instant noodle products manufactured by ICBP that were not intended for the Taiwanese market."[6]
  • Since December 6, 2010 Taiwan authorities have allowed Indomie instant noodle products to re-enter Taiwan market.[7]
  • May 2011, Jesse Two Ocean (J2O) from London, United Kingdom performing "Indomie" Produced by Acen.[8]
  • September 9, 2011, Indomie will be sold in stores around Malaysia, Singapore, Brunei and East Timor.
  • April 28, 2012, Indomie will be sold in stores around Chad and Sudan.
  • April 29, 2012, Indomie will be sold in stores around Madagascar.
  • April 30, 2012, Indomie Box Noodles will be sold in stores around Dominica (first time in the Caribbean).
  • May 1, 2012, Indomie will be sold in stores around the Marshall Islands, the Federated States of Micronesia, the Northern Mariana Islands and Palau.
  • May 2, 2012, Indomie will be sold in stores around the Netherlands, France, Luxembourg, Belgium (for the first time in Europe) and Mozambique.
  • May 9, 2012, Indomie will be sold in stores around Tanzania (formerly Tanganyika and Zanzibar).
  • May 18, 2012, Indomie is sold in stores across Kenya.
  • June 10, 2012, Indomie will be sold in stores around Togo, Benin, Burkina Faso, Senegal, The Gambia, Mali and Niger.
  • June 18, 2012, Indomie will be sold in stores around Uganda.
  • June 24, 2012, Indomie will be sold in stores around Colombia and El Salvador (for first time in the Americas).
  • June 25, 2012, Indomie will be sold in stores around Guadeloupe and Martinique (for the first time in the Caribbean).
  • July 2, 2012, Indomie will be sold in stores around India and Pakistan.
  • July 3, 2012, Indomie will be sold in stores around Papua New Guinea.
  • July 4, 2012, Indomie will be sold in stores around Nepal and Bhutan.
  • July 20, 2012, Indomie will be sold in stores around Aruba, Curaçao, Sint Maarten, Bonaire, Sint Eustatius, Saba, Saint-Martin (for the second time in the Caribbean), Yemen and Oman.
  • July 21, 2012, Indomie will be sold in stores around Hong Kong, Macau and Mali.
  • July 26, 2012, Indomie will be sold in stores around Venezuela.
  • August 14, 2012, Indomie will be sold in Malta (for the second time in Europe).
  • September 2, 2012, Indomie Will be sold in stores, drugstores and supermarkets Around Australia, New Zealand, Kiribati, Tuvalu, New Caledonia and Wallis and Futuna (for second time in the Americas).
  • September 11, 2012, Indomie will be sold in stores, drugstores and supermarkets around Tonga, Johnston Atoll, the Comoros and Mayotte.
  • January 19, 2013, Indomie will be sold in Puerto Rico (for the third time in the Caribbean).
  • March 25, 2013, Indomie will be sold in stores, drugstores and supermarkets around Barbados (for the fourth time in the Caribbean).
  • March 26, 2013, Indomie Pepper Chicken Flavour make sits official launch.
  • Spring 2013, Indomie will be sold in stores around Namibia.
  • in July 15, 2013, Indomie Green Chilli Flavor will be sold in Zambia, Zimbabwe, Malawi, Tanzania, Kenya, Uganda, Guadeloupe and Martinique.
  • in August 2013, Indomie will be available in Angola, Burundi, Cameroon, Equatorial Guinea, Gabon and Rwanda.
  • in September 2013, it will be sold throughout Panama (for third time in the Americas).
  • From May 1, 2014 onwards, the whole Indomie range will be imported to Zambia, Zimbabwe and Malawi.
  • From May 2, 2014 onwards, Indomie will be imported to South Africa, Fiji and Botswana.
  • From May 3, 2014 onwards, Indomie Box Noodles and Hungry Man Size will be imported to Madagascar.
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